TOBE Outerwear discontinues its operations in North America in exchange for a focus on the Nordic region, the EU and Eastern Europe
Going forward, TOBE will focus on customers and collaborations in the Nordic region, the EU and Eastern Europe, where the growth potential is strong. The decision means that TOBE no longer works with e-commerce sales or distribution partnerships in the US and Canada. The transition will take place during Q2–2026.
The main reason why TOBE is leaving North America is the high uncertainties surrounding tariffs and other trade barriers that strongly affect the ability to do business there. The same phenomena have had a negative impact on the North American collaborations that TOBE has had, and which have now ended.
TOBE is now restructuring its operations with a geographical focus on the domestic market and the EU. Ongoing efforts to streamline operations make TOBE Outerwear a stronger supplier with an even higher focus on delivering market-leading, quality-assured equipment to its customers.
All customers and others continue to reach us via our website, and our representatives are available to answer any further questions: info@tobeouterwear.com
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